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Advertise with NFDA

Advertise in The Director

Advertise your products or services nationwide in the monthly publication that gives you the largest circulation of any other funeral service magazine — NFDA’s official publication, The Director

Read by more active funeral directors than any other, The Director reaches nearly 16,500 members and funeral service professionals that have come to expect articles and advertising that target their interests and needs.More than 50,000 funeral service professionals read The Director each month (pass along readership of more than 50,000 is total distribution plus 38,000 readers of passed along copies of The Director).

Surround your ad with informative and educational articles that are referred to again and again. The editorial calendar will assist you in your advertising schedule. 


2015 NFDA Media Kit - PDF

The Director – Display Advertising

The Director Rates
The Director Dimensions
Space Closing Deadline 
Material Deadline
Material Requirements 
Contracts & General Conditions
Frequency Rate/Short Rates
Business Exchange Display Classifieds
Advertising Contacts


2014 The Director Ad Rates

  No rate increase in 2014!

Cover Rates, per issue
(includes 4-color process)
Cover 2
Cover 3
Cover 4
Black and White, per issue
1 page 1,610 1,530 1,460 1,390 1,320
2/3 page 1,260 1,200 1,145 1,090 1,040
1/2 page 945 900 855 815 775
1/3 page 645 615 585 555 530
1/4 page 550 525 500 480 460
1/6 page 420 400 385 365 350
4-Color Rates, per issue
(includes space rates)
1 page 2,610 2,530 2,460 2,390 2,320
2/3 page 1,925 1,865 1,810 1,755 1,705
1/2 page 1,445 1,400 1,355 1,315 1,275
1/3 page 975 945 915 885 860
1/4 page 800 775 750 730 710
1/6 page 580 560 545 525 510


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  The 2014 Austin Convention Souvenir Program & Expo Buyer’s Guide


      Promote your presence at the
      2014 NFDA International Convention & Expo!
      Nashville, TN - October 12-15, 2014


      2014 Nashville Convention Program
      & Expo Buyer's Guide
      Space Reservations by: 8/5/14
      Materials Due by: 8/12/134
      Rates: Refer to the 24X rates used for The Director


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The Director and Convention Program Ad Dimensions


  Wide x High   Wide x High
1 page

7-1/4" x 9-7/8"

1/3 V

2-1/4" x 9-7/8"

2/3 V

4-3/4" x 9-7/8"

1/3 H

7-1/4" x 3-1/4"

2/3 H 7-1/4" x 6 1/4 Sq.

4-3/4" x 3-3/4"

1/2 V

3-1/2" x 9-7/8"

1/4 V

3-1/2" x 4-7/8"

1/2 Isl.

4-3/4" x 7-1/4"

1/4 H

7-1/4" x 2-1/4"

1/2 H

7-1/4" x 4-7/8"

1/6 V

2-1/4" x 4-7/8"

1/3 Sq.

4-3/4" x 4-7/8"

1/6 H

4-3/4" x 2-1/2"

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   Space Closing Deadline

5th of the second month preceding month of publication. No cancellations or alterations of space will be accepted after the space closing deadline.

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  Material Deadline

12th of the second month preceding month of publication. Ad materials must be received by material deadline or the publisher reserves the right to repeat the most recent ad run or to charge for space reserved if ad materials or copy changes are not received by material deadline.

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  Material Requirements

The Director magazine is printed Web offset and finished perfect bound.

Live area: 7-1/4" x 9-7/8" Keep all copy and live matter a minimum of 1/4" from the gutter and final trim

Trim size: 8-1/4" x 10-7/8"

Bleed size: 8-1/2" x 11-1/8" Allow 1/8" bleed on the head, foot and face.

Press quality high-resolution PDF required will all fonts embedded, layers flattened, minimum 300 dpi.

Two-page spread: Trim size: 16-1/2" x 10-7/8" Bleed size: 16-3/4" x 11-1/8"

Allow 1/8" bleed on the head, foot and face. Keep all copy and live matter a minimum of 1/4" away from the gutter and the final trim.

Fractional (i.e. non-full page) ads should include a frame/border surrounding the ad at the correct specified ad dimensions.

Digital files must be accompanied with all printer and screen fonts and any attached graphic files. All files and supporting graphics must be in CMYK. Also include information about the software, version and platform used. Macintosh platform preferred.

Mac Photoshop PDF, TIFF or EPS files must be 300 dpi, minimum.

Mac Illustrator EPS files: Convert all fonts to outlines. (Include all printer and screen fonts if you do not create outlines for type.)

Adobe InDesign documents: Include all printer and screen fonts. Send all graphic images as a Photoshop or Illustrator file (see instructions above).

Word Perfect, Microsoft Word documents and ads created in programs other than those specified will not be accepted.

Materials not submitted according to publisher specifications or dimensions will be altered to fit the publisher's requirements at advertiser's expense. Additional preparation work and production charges are non-commissionable and will be billed back to the advertiser at a minimum charge of $50.

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  Contracts and General Conditions

Contracts and/or insertion orders must be signed and returned to NFDA Services Inc. by the space closing deadline.

Publisher reserves the right to refuse any advertisement for any reason at any time without liability, even though previously acknowledged and accepted.

Publisher reserves the right to place the word "advertisement" on copy that is, in the publisher's opinion, advertising.

Publisher's liability for any error will not exceed the charge for the advertisement in question.

Ad materials will only be kept on file for a 12-month period. Any ad materials not run within a 12-month period will be destroyed if specific ad is not requested in writing to be returned to the advertiser or agency.

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Recognized agencies receive the standard 15-percent commission. Additional preparation work and production charges are not commissionable.

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A prepayment is required of all first-time display advertisers for the first two insertions and is to be included with the contract and/or insertion order by the space-closing deadline. Subsequent insertions will be invoiced with an approved credit application.

All invoices are payable within 30 days of their issue. A cash discount of 2 percent is available on all invoices paid within 10 days. A finance charge of 1.5 percent per month will be charged on balances over 30 days. Past due accounts over 30 days are subject to the loss of frequency rate and will be adjusted to the single issue cost; agencies are subject to loss of commission. Both the agency and advertiser are jointly liable for all charges.

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  Frequency Rate/Short Rates

Frequency rates are based on a minimum of one advertisement per issue, run within a 12-month period from starting issue date. Advertising ordered at a frequency discount rate and not earned will be billed at the correct frequency earned rate.

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Cancellations must be received on or before the space closing deadline. No cancellations or alterations of space will be accepted after the space closing date. The publisher reserves the right to repeat the most recent ad run or to charge for space reserved if ad materials or copy changes are not received by material deadline.

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Business Exchange Display Classifieds

Display Classified: 3-1/2" x 1-3/8" or 3-1/2" x 2-7/8"

Supply a PDF file or minimum $25 one-time setup fee for logos, photographs and artwork. Ads must be prepaid; no agency discount.

Business Exchange Display Classified Rates, per issue


3-1/2” by 1-3/8”

3-1/2” by 2-7/8”



Four Color


Four Color





















*Advertising frequencies of 6 or 12 include online enhanced listing on NFDA Business Exchange website.

Online Text-only Classified Advertising

$45; ad duration is 60 days on the NFDA website. Your classified ad includes headline, text up to 400 characters, hyperlink to your website and an email link for responses to your ad. Submit your text-only ad at

Payment Terms

All classified advertising must be prepaid. NFDA will accept a check or MasterCard, VISA, American Express and Discover cards for payment. Agency discounts are not allowed on classified advertising.

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The Director Advertising Contacts

Anthony Kaniuk, Business Development Senior Account Executive 
Direct Line: 262-814-1550
Email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Karen Wicker, Business Development Coordinator

Direct Line: 262-814-1563
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Phone: 800-228-6332
Fax: 262-789-6977

Mail: The Director
13625 Bishop's Drive
Brookfield, WI 53005-6607

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Material reprinted in article form on the NFDA Business Exchange Website reflects the views of the authors only and does not necessarily reflect the views of NFDA. The appearance, reference or advertisement of any product or service shall not be deemed an endorsement of such products or services by NFDA.