- Reward Offered In Cemetery Vandalism Case (WMTW Auburn)
- Wife-slay suspect Lippe testifies he made up confession to end 'witch hunt' (The Journal News)
- ECIDA approves expansion financing (The Buffalo News)
- Movers & Shakers (Coeur d'Alene Press)
- Former S.C. Police Chief's Car Stolen At Funeral Home (Officer.com)
in General Funeral Industry Discussion by ptjetpilot, 02-02-10 in General Funeral Industry Discussion by funeralguru, 01-15-10 in General Funeral Industry Discussion by Amy, 01-14-10
Limited-time only! Great introductory ad rates for signing up now!
Online Advertising Opportunities
Advertise your products or services within NFDA Business Exchange Supplier Directory or increase your exposure throughout the site with banner ads.
Extend your advertising dollars with these simple and affordable options.
Company Listing Types
- Basic Listing: $200 / 12 Months,
Includes: Company Name, Address and Phone, (One Category Listing) - Enhanced Listing: $200 / 6 Months or $350 / 12 Months
Includes: Company Name, Address, Phone, Fax, Toll Free Phone, Contact Name, Contact Title, Email, Website, Company Description, Company Logo & Icon, Press Release Postings and more. (Five category listings)
Banner Advertisements
(Available only to Enhanced Listing Advertisers)
- Top Banner Placement: $1,500 for rotating placement to $5,000 for exclusive placement (12-month Commitment)
- Bottom Banner: $900 for rotating placement to $4,000 for exclusive placement (12-month Commitment)
- Side Button Banners: $500 for rotating placement to $2,500 for exclusive placement (12-month Commitment)
Other Online Promotional Opportunities:
Supplier Spotlight (monthly product highlights), Whitepapers, and more...
Call NFDA today at 800-228-6332 to get more information.
Print Advertising in NFDA's "The Director" Magazine
Advertise your products or services nationwide in the monthly publication that gives you the largest circulation of any other funeral service magazine — NFDA’s official publication, The Director.
Read by more active funeral directors than any other, The Director reaches nearly 13,500 members and funeral service professionals that have come to expect articles and advertising that target their interests and needs. Surround your ad with informative and educational articles that are referred to again and again. The editorial calendar will assist you in your advertising schedule.
2010 Media Kit - PDF
2010 The Director Rate Card & Editorial Calendar - PDF
The Director Editorial Calendar - PDF
Advertising Insertion Order - PDF
Electronic Ad Customer Check List - PDF
Classified Advertising - PDF
NFDA Business Exchange Online Advertising - PDF
Other Advertising Opportunities
2010 NFDA International Convention & Expo Information
The Director – Display Advertising
The Director Rates
The Director Dimensions
Space Closing Deadline
Material Deadline
Material Requirements
Contracts & General Conditions
Commissions
Terms
Frequency Rate/Short Rates
Cancellations
Classified Advertising
Advertising Contacts
2009-2010 The Director Ad Rates
No rate increase in 2010!
| Cover Rates (includes 4-color process) |
||||
|
1X
|
3X
|
6X
|
12X
|
|
| Cover 2 |
3,220
|
3,065
|
2,920
|
2,780
|
| Cover 3 |
3,100
|
2,950
|
2,810
|
2,675
|
| Cover 4 |
3,600
|
3,425
|
3,260
|
3,100
|
| Black and White | |||||
|
1X
|
3X
|
6X
|
12X
|
24X
|
|
| 1 page | 1,610 | 1,530 | 1,460 | 1,390 | 1,320 |
| 2/3 page | 1,260 | 1,200 | 1,145 | 1,090 | 1,040 |
| 1/2 page, isl | 1,110 | 1,055 | 1,005 | 960 | 910 |
| 1/2 page, hor | 945 | 900 | 855 | 815 | 775 |
| 1/3 page | 645 | 615 | 585 | 555 | 530 |
| 1/4 page | 550 | 525 | 500 | 480 | 460 |
| 1/6 page | 420 | 400 | 385 | 365 | 350 |
| 4-Color Rates (includes space rates) |
|||||
|
1X
|
3X
|
6X
|
12X
|
24X
|
|
| 1 page | 2,610 | 2,530 | 2,460 | 2,390 | 2,320 |
| 2/3 page | 1,925 | 1,865 | 1,810 | 1,755 | 1,705 |
| 1/2 page, isl | 1,610 | 1,555 | 1,505 | 1,460 | 1,410 |
| 1/2 page, hor | 1,445 | 1,400 | 1,355 | 1,315 | 1,275 |
| 1/3 page | 975 | 945 | 915 | 885 | 860 |
| 1/4 page | 800 | 775 | 750 | 730 | 710 |
| 1/6 page | 580 | 560 | 545 | 525 | 510 |
| Wide x High | Wide x High | ||
| 1 page | 7" x 10" | 1/3 V | 2-1/8" x 10" |
| 2/3 V | 4-1/2" x 10" | 1/3 H | 7" x 3-1/4" |
| 2/3 H | 7" x 6" | 1/4 Sq. | 4-1/2" x 3-3/4" |
| 1/2 Isl. | 4-1/2" x 7-1/4" | 1/4 H | 7" x 2-1/4" |
| 1/2 H | 7" x 5" | 1/6 V | 2-1/8" x 5" |
| 1/3 Sq. | 4-1/2" x 5" | 1/6 H | 4-1/2" x 2-1/2" |
5th of the second month preceding month of publication. No cancellations or alterations of space will be accepted after the space closing deadline.
15th of the second month preceding month of publication. Ad materials must be received by material deadline or the publisher reserves the right to repeat the most recent ad run or to charge for space reserved if ad materials or copy changes are not received by material deadline.
The Director magazine is printed Web offset and finished perfect bound.
Trim size: 8-1/4" x 10-7/8" Bleed size: 8-1/2" x 11-1/8"
Two-page spread: Trim size: 16-1/2" x 10-7/8" Bleed size: 16-3/4" x 11-1/8"
For full-page and two-page spreads: Allow 1/8" bleed on the head, foot and face. Keep all copy and live matter a minimum of 1/4" away from the gutter and the final trim.
Fractional (i.e. non-full page) ads should include a frame/border surrounding the ad at the correct specified ad dimensions.
Digital files must be accompanied with all printer and screen fonts and any attached graphic files. All files and supporting graphics must be in CMYK. Also include information about the software, version and platform used. Macintosh platform preferred.
Delivery via CD preferred. Please include a hard copy proof at 100% for all ads, and a high-end digital proof for all 2-, 3- or 4-color advertisements.
Mac Photoshop PDF, TIFF or EPS files must be 300 dpi, minimum.
Mac Illustrator EPS files: Convert all fonts to outlines. (Include all printer and screen fonts if you do not create outlines for type.)
Adobe InDesign documents: Include all printer and screen fonts. Send all graphic images as a Photoshop or Illustrator file (see instructions above).
Word Perfect, Microsoft Word documents and ads created in programs other than those specified will not be accepted.
Materials not submitted according to publisher specifications or dimensions will be altered to fit the publisher's requirements at advertiser's expense. Additional preparation work and production charges are non-commissionable and will be billed back to the advertiser at a minimum charge of $50.
Contracts and General Conditions
Contracts and/or insertion orders must be signed and returned to NFDA Services Inc. by the space closing deadline.
Publisher reserves the right to refuse any advertisement for any reason at any time without liability, even though previously acknowledged and accepted.
Publisher reserves the right to place the word "advertisement" on copy that is, in the publisher's opinion, advertising.
Publisher's liability for any error will not exceed the charge for the advertisement in question.
Ad materials will only be kept on file for a 12-month period. Any ad materials not run within a 12-month period will be destroyed if specific ad is not requested in writing to be returned to the advertiser or agency.
Recognized agencies receive the standard 15-percent commission. Additional preparation work and production charges are not commissionable.
A prepayment is required of all first-time display advertisers for the first two insertions and is to be included with the contract and/or insertion order by the space-closing deadline. Subsequent insertions will be invoiced with an approved credit application.
All invoices are payable within 30 days of their issue. A cash discount of 2 percent is available on all invoices paid within 10 days. A finance charge of 1.5 percent per month will be charged on balances over 30 days. Past due accounts over 30 days are subject to the loss of frequency rate and will be adjusted to the single issue cost; agencies are subject to loss of commission. Both the agency and advertiser are jointly liable for all charges.
Frequency rates are based on a minimum of one advertisement per issue, run within a 12-month period from starting issue date. Advertising ordered at a frequency discount rate and not earned will be billed at the correct frequency earned rate.
Cancellations must be received on or before the space closing deadline. No cancellations or alterations of space will be accepted after the space closing date. The publisher reserves the right to repeat the most recent ad run or to charge for space reserved if ad materials or copy changes are not received by material deadline.
The Director – Classified Advertising
Display Classified
A boxed display classified ad is $75 per inch, per month. There is a minimum $25-one time setup fee for company logos, photographs and artwork. Agency discounts are not allowed on classified advertising. Frequency discounts available.
Text-only Classified
Rates for text-only classifieds are 400 characters (including spaces) for $40; contact NFDA for pricing on lengthier ads. Headings are $5 per line with a two-line maximum. Confidential box numbers are available for $5 per month. Frequency discounts available.
Payment Terms
All classified advertising must be prepaid. NFDA will accept a check or MasterCard, VISA, American Express and Discover cards for payment. Agency discounts are not allowed on classified advertising.
The Director Advertising Contacts
Kellie Schilling, Director of Business Development
Direct Line: 262-814-1546
Email:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Andrew Werner, Account Executive – Sales (Advertising/Exhibits/Sponsorships)
Direct Line: 262-814-1550
Email:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Deborah Andres, Director of International Relations
Direct Line: 262-814-1554
Email:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Pat Dreckmann, Administrative Assistant
Direct Line: 262-814-1559
Email:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
NFDA
Phone: 800-228-6332
Fax: 262-789-6977
Mail: The Director
13625 Bishop's Drive
Brookfield, WI 53005-6607
